At this point in the game, email marketing has been around much longer than many other forms of digital marketing. Email marketing is a great way to keep your brand connected with your customers, open a direct line of communication with your customers, build brand awareness, and allow you to collect data on your target audience. One of the most effective ways to use email marketing is through newsletters, which is a regular email sent out to a list of subscribers and is typically sent out on a regular basis (weekly, monthly, et cetera). They are a great way to give your audience inside access, information about specials and/or events, and so on. While setting up a newsletter is relatively easy, doing it wrong will ensure it does not perform. Lucky for you, we have a few key tips that will help you build a bulletproof email newsletter.
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Choose a catchy headline: you want to grab your reader’s attention first. This will make them excited to read what you have to say.
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Keep your audience clear: be sure your audience matches your target audience and write to them. If you know your audience, keeping them engaged will be a breeze.
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Be personable: use their name and give personalized recommendations; this is especially great for product based businesses because you can tailor emails to each level of the funnel.
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Send valuable content: be sure the content of the email adds to your reader’s life. Things like news, promotions, tips, and so on are usually seen as valuable.
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Make it mobile friendly: most emails these days are viewed on cell phones or tablets, so ensure all information is easily visible on mobile devices as well as on a laptop or desktop computer.
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Include a CTA: like everything else you do in marketing, be sure to prompt your readers to take some sort of action. This can be visiting your website, purchasing a product, or sharing the newsletter.
These are all great tips to building a bulletproof email; however, we know it is no easy feat. Sometimes even the best tips are not enough. That is why we are here to help! We specialize in digital marketing and strategizing with our clients to ensure they are always growing their businesses. If you need help, give us a call or fill out our contact form today! We would love to work with you!
