People often focus on the look of a website but forget that the most important part is how many people will convert. A good looking landing page or website is important – most definitely. However, a page that looks good but gets no conversions is basically worthless. You are not paying a designer, hoster, and domain provider for a site that looks good but is not generating any ROI.
You may be asking – what even is a high converting landing page? Essentially, it is just a web landing page that generates more conversions than your typical landing page. These pages usually have all the elements that clients need (even when they don’t realize it is what they need) to make a buy decision. While there is no solid formula for building a high converting landing page, we have a few key practices that are extremely likely to help you get consistent conversions.
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Clearly state the value proposition
Potential clients in basically any industry are looking for something that will add value to their lives; it is important to clearly state what your product or service will do to add value to their life that is different from the value your competitors can add. -
Use supporting imagery
In today’s time, people are looking at images before they are reading. It is just easier and the first thing that catches the eye of your consumer; it has to be captivating! A great idea is to show your product/service in use – demonstrating how it works, showing the service making life easier, et cetera. -
Utilize social proof to your advantage
The group of people who want to try something first are very small; utilizing social proof, like testimonials, shows your page visitors that others have tried the product/service before them and are happy with the outcome! -
Have a single but strong CTA
Consider what your primary conversion metric is; now use this to concentrate your call to action. Make your primary conversion metric the one thing you want the visitor to do. This can be calling, filling out a form, adding to cart, and so on.
If you are looking to build a high converting landing page, give us a call today! We would love to help you build a landing page (or even a whole site) that will help you grow your business!
