Rebranding is a tactic that allows companies to change their overall image – logo, colors, font, et cetera. The goal of this is to create a differentiated brand identity as your brand grows and transforms. You could be entering a new market or trying to really differentiate yourself from your competitors. For example, if you are in the landscaping business and you notice yourself and all your competitors are using green, you may want to consider a rebrand. While rebranding does give you a different image, there is a way to do it without losing your current followers and customers. We will walk you through it!
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Understand why you are making this change.
Rebranding is a big deal; understand why you are making this change before you make it. A lot of time, and sometimes a lot of money, goes into changing your brand’s image. If you are simply looking to increase your sales, you may not need a full rebrand. Be sure that when you decide to take this step, it is the right direction for your business.
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Create a full strategy that will allow you to position yourself in front of your target audience.
Once you have decided to rebrand and understand why you are doing so, start developing a clear strategy that will allow you to do so efficiently. Your business strategy and marketing strategy will have to change along with your logo, color scheme, voice, and so on. There is more to a rebrand than most people realize, so be sure to have everything laid out and assign tasks to the correct individuals. Use your team and collaborate with one another to discuss everything from website design to email layouts.
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Make your current customers aware.
This is going to be the most important step in rebranding if you are looking to retain your current customer base; while the rebranding process should affect them as little as possible, you still want them to be aware that it is coming. Familiarizing them with the new brand decreases the chance that you will lose that loyal customer. You can do these in email blast, via SMS marketing, and so on.
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Be as public as possible.
Communicating your rebrand does not have to be secretive or internal; in fact, sharing it with social media, magazines, and other marketing channels can help you increase your brand awareness before you even launch.
Running a business and marketing it is hard, and not seeing results from your efforts can be extremely discouraging. If you think it may be time for a rebrand, but aren’t sure where to start, contact us today to see how we can help. Launching your business and helping your grow is just a few steps away!
