Do you find yourself wondering how often you should be posting to social media? Concerned that you are posting too little or too much on social media? On today’s blog we are going to uncover how often you should be posting and some key tips that you should keep in mind as you plan your social media content.
Quality is Greater Than Quantity
While consistency is crucial to staying ahead of your competitors on social media, the quality of the content you are posting should never be sacrificed. Knowing your audience and creating content that sparks their interest and engagement is important. Your priority should always be creating posts that stay consistent with your brand, but also posts that serve the purpose of educating your audience about your brand and what you offer.
Understand Who Your Client Is
Understanding what your client demographics are is important for not only business branding but also how your presentation looks across social media. To successfully create content for your social media you must first understand your ideal client. Once you understand who you are trying to reach, creating content will become easier.
Know Your Platforms
It is important to understand where and when you are posting because each platform can be so different from one another. Some platforms like twitter, you can post and chat all day long, other platforms like Instagram are used to showcase and highlight the best content. Adjust your posting frequency to the platform you are posting to.
Learn From Your Previous Content
Posting content is a trial-and-error game that you must play to help determine what content does better for your business. See what posts do better for your business and what your audience seems to like. Some people find great outcome with posting reels and videos more than photos and others find that their photos perform better than their reels and videos. Once you figure out what your audience loves most, keep doing that!
Conclusion
So, how often should you be posting to your social media accounts? It is different for everyone, depending on what platforms you are using, who your audience is, and assessing what works best for your company. Still have questions about posting content? Mad Marketing House would be happy to help you.
