Instagram is one of the strongest content marketing platforms out there right now. Influencers are everywhere, brands are making sales through the app, and they have features that compete with every other social media platform (Threads like Twitter, Reels like TikTok, etc.). While it is a strong platform, there is also a lot of competition. Let’s walk through how to get noticed on Instagram.
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Have a consistent and appealing aesthetic to follow! Because Instagram is a picture-sharing app at its core, image is everything! After you have developed your brand, which you can read more about here, you can (and kind of have to) develop your Instagram aesthetic to match. You want someone to recognize an image as your without seeing that your brand posted it because the aesthetic of all your posts are aligned with your brand.
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Post at the right time! Every account has optimal times to post; you can check your Instagram business insights to see when you content is more likely to be seen and perform the best; for more information on this, check out our blog on optimizing Instagram posts.
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Utilize the story feature! Users on Instagram are more likely to watch stories than they are to scroll their feed; it is usually just easier! So, it is crucial that you utilize Instagram stories for your brand. You can post different things about your day at the office, things happening in the community, etc. Some brands even create small shows or series on their stories to keep their audience engaged.
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Take note of your competition when making your strategy! It is so important to know what your competitors are doing, especially when you all are competing in the same advertising space. Do they post more reels than you? How often do they interact with other users? What hashtags do they use? Questions like these are what you need to ask yourself as you start setting up your social media strategy.
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Interact with your followers and pages you follow! Instagram, like every other social media platform, likes when you engage with other users. This increases your likelihood to be active on their platform for longer periods of time. Because of this, their algorithm will push your content out more if you are active on your account and with your followers. Followers are also more likely to engage with your content if they know you are interested in their feedback! Engagement is everything on social media platforms.
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Get creative with your hashtags! Hashtags are crucial to your posts, especially if you are looking to accelerate your growth on Instagram. The problem with this lies in the fact that some hashtags are supersaturated. That does not mean that you have to avoid them all together, but make sure you have some that are specific to your brand/niche to help you stand out. A few ideas are to make your own based on the interests of your followers or put a customized spin on a trending hashtag
Instagram is a powerhouse if you utilize it correctly. Things on Instagram (and other social channels) are always changing, but these tips will take you far. If you feel like you need an extra hand, give us a call today! We love helping businesses grow, especially in the social media space!
