Meta ads is one of the best platforms for businesses to do paid advertising because it is easy, relatively cheap, and all business pages have access to the platform. Another great advantage is that almost everyone, no matter who your target audience is, has Facebook, Instagram, or WhatsApp. It can be difficult to continue utilizing, though, when you feel like you are not getting anything out of it; how can you improve your ads?
Enable Multiple Conversion Opportunities
We’ve found this to be one of the most difficult steps for advertisers to take; everyone has their one way they like to capture leads. However, in today’s time, we just have to be more open minded than that, especially when Ads Manager will allow you multiple conversion opportunities. People like options and they don’t always want to exit the app to look at your website to fill out a form. Give the people the choice! Limiting them on how they can best contact you will inevitably cause you to lose leads and prospects! Be open to messenger responses or instant forms within the app.
Utilize Cross-Channel Touchpoints
When you are working with Facebook ads, look through your performance (at least once a week) and see where your ad is failing or underperforming. Use these metrics to see why your ad sets are not generating engagement or conversions. Is it not creative enough? Is my call to action weak? Have I given the user enough opportunities to reach out to my brand? These are all important questions. Additionally, it may be time to see what you need to be doing outside of Meta Ads Manager. Consider creating a form that prompts people to subscribe to your newsletter, which you can then use for drip-campaigns to nurture potential leads. Newsletters, YouTube videos, and other forms of paid advertising are great to incorporate into your overall strategy, ensuring your reach your customer in all aspects of their life.
Let The Algorithm Think for You
In the world of AI, why not use it to your advantage? Meta has done a great job of utilizing artificial intelligence to drive results. Start enabling the “Advantage + Creative” options; this will help you with persuasive copyright on your ads, as well as help you with generating creative aspects that will catch the eye of your audience. This is an especially great feature if you have a very diverse audience, as the platform can help you generate creative that appeals to all aspects of your audience.
Additionally, utilize the newer “tailored sales campaign” feature; this new feature in meta advertising is more tailored to your account and more streamlined. This will save you time and also help you generate better results. Ads Manager will automatically help you boost your performance by applying best practices to your ads (like optimizing for conversions). You will be able to see everything on a single screen, instead of having to go back and forth, saving you a bunch of time! One of the best parts is that you still have access to automatically generated headlines and descriptions!
These are just a few ways to improve your ad sets through Ads Manager. If you are struggling with your Facebook advertising, give us a call! We have specialists ready to help you! Fill out our contact form today to schedule your FREE consultation!
