Your Feed Needs Help: The Basics of Content Creation
In today’s day and age, content creation is vital for growing your business. It has become apparent that not just any content is going to help you do that, though. With the algorithms for social channels constantly changing and search engine optimization being difficult to master, how do you know what you need to post? […]
ANNOUNCEMENT: We’re Doing Another Marketing Conference!
As digital marketing is constantly changing, we know that it is so important to stay on top of current trends. That’s why we have decided to attend our 3rd marketing conference this year! Our entire creative team will be attending DigiMarCon this year from June 29-30. This conference is the largest digital marketing conference in […]
Give Your Old Content a Refresh
We all know that creating content can be exhausting; sometimes, it drains you of all your ideas. The craziest part of it all is that most people do not know how to refresh or repurpose old content. It’s okay – we are going to walk you through it. Refreshing old content can help you when […]
How Often Should I Post on Instagram?
With the Instagram algorithm constantly changing, it can be challenging to keep up with all the new rules. As a social media manager, it is essential to know how to analyze your posts to determine how to stay relevant while reaching your goals; this requires more than just finding and resonating with your audience. You […]
Your 6 Step Guide to Creating Content
Social media marketing is so essential; the need for it is growing everyday. With the ever-changing algorithms, figuring out what to create and how to stay relevant is harder than it has been in the past. There is no need to panic – we’ve got you covered with this 6 step guide. Set your goals. […]
UGC vs. IGC: What is Best for Your Brand?
Influencers are everywhere. Brands are utilizing 3rd-party content everyday. We are sure you have seen it – UGC or IGC. What does this mean? UGC is user generated content. IGC is influencer generated content; it sounds the same but it is so different. UGC does not have any specific audience and has no guidance from […]
ANNOUNCEMENT: We’re Going to New York
We are super excited to announce that some of our team is going to New York City for a marketing conference! This particular conference is focused on social media – current trends, best practices, and so much more. We’re going to hear from top executives at some amazing companies. From integrating TikTok trends to your […]
How Does Social Media Help My Brand?
These days, everything is digital. It is rare to find someone who does not actively engage in some form of social media, so your customers are out there. You may already know this, but are not sure how to utilize the social media platforms to reach said customers. We’re here to help. Know your audience. […]
Mad Marketing’s Guide to Maximizing Your Ad Creative
In the world of digital marketing, crafting compelling ad creatives is the key to standing out in a sea of online content. As a digital marketing agency striving for excellence, we understand the significance of creating impactful ad campaigns that resonate with your audience. The effectiveness of your ad creatives can significantly impact your campaign’s […]
What We Wish We Knew When We Started Digital Marketing
Embarking on a journey in the vast realm of digital marketing can be both thrilling and challenging. As a seasoned digital marketing agency that has weathered the tides of this dynamic landscape, we reflect on the insights and knowledge we wish we had when we began our expedition into this ever-evolving sphere. 1. Data is […]