MAD MARKETING HOUSE IS MOVING TO EVANS!
Mad Marketing House is on the move! We are so excited to announce that we are moving to Evans, GA! We are excited about this move and to relocate to a thriving business community and be closer to several of our clients and potential clients. We are ecstatic about the opportunities that will unfold with […]
Understanding The Metrics Maze: The Difference Between Reach and Impressions
Metrics play a pivotal role in assessing the effectiveness of campaigns. Two terms that often cause confusion are “reach” and “impressions.” In this blog post, we’ll demystify these metrics, explore their significance for digital marketing agencies, and guide you on how to leverage them strategically. Understanding Reach and Impressions: Reach refers to the total number […]
Why No One is Opening Your Emails: Understanding and Improving Low Open Rates in Email Campaigns
Email campaigns remain a cornerstone for businesses seeking to engage with their audience. However, a common challenge that many marketers face is the disappointment of low open rates. Have you run into this problem? Let’s explore why you may be seeing low open rates. In this blog post, we will delve into the factors that […]
Navigating a Sea of Data: Understanding Email Campaign Analytics
With so many analytical terms floating around in today’s digital world, it can be difficult to keep up with it all. However, understanding the analytics behind your email campaigns is pivotal for success. Email campaign analytics provide a treasure trove of insights that can shape your strategies, enhance engagement, and drive meaningful results. In this […]
Exciting Topic Ideas for Your Newsletter
Launching a newsletter is a fantastic way to connect with your audience, provide valuable content, and build lasting relationships. However, coming up with compelling and diverse topics to keep your readers engaged can be a creative challenge. If you have hit a snag, no worries! In this guide, we’ll explore exciting topic ideas that will […]
Mad Marketing’s Guide to Growing Your Subscriber Base Through Social Media
As the digital space constantly changes, building and nurturing an engaged email list remains a cornerstone of success. Social media platforms provide a dynamic and fertile ground for building a strong subscriber base. In this guide, we’ll explore actionable strategies for leveraging the power of social media to grow your email list effectively. 1. […]
Why Utilize Email Marketing?
As a digital marketing agency, recognizing the significance of email marketing is not just a choice; it’s a strategic imperative. However, in a world that is so focused on social media, you may be wondering why we believe email marketing holds so much power. Let’s explore all the things email marketing can do for you […]
Mad Marketing’s Guide to Understanding the Basics of Google Analytics
In today’s time, data is king, and Google Analytics serves as the throne from which invaluable insights are derived. As a digital marketer, understanding the basics of Google Analytics is not just a skill; it’s a necessity. In this comprehensive guide, we’ll break down the fundamentals, empowering your agency to navigate the robust features of […]
Understanding The Crucial Link Between Google Ads and Google Analytics for Digital Marketing Success
Every click, impression, and conversion holds valuable insights. As a digital marketer, the synergy between Google Ads and Google Analytics is a powerful tool that should not be underestimated. In this guide, we explore the pivotal role of linking your Google Ad account to your Google Analytics account and how this connection can elevate your […]
Decoding Google Ads Insights: How to Use Provided Insights to Optimize Your Campaigns
In the dynamic realm of digital advertising, Google Ads provides a treasure trove of insights that, when deciphered correctly, can significantly elevate the success of your campaigns. As a digital marketing agency, understanding and harnessing these insights is key to driving optimal results for your clients. This guide will walk you through the process, offering […]
