MAD FOR A CURE – A LLS Fundraiser
We are so excited to be partnering with the Leukemia & Lymphoma Society, helping them raise money to go towards research, advocacy, and patient support. LLS has helped advance 70% of blood cancer treatment options since 2017 through their research efforts. They also work tirelessly to make treatments affordable, improve the quality of health insurance, […]
What Goes Into a Rebrand?
Rebranding is a tactic that allows companies to change their overall image – logo, colors, font, et cetera. The goal of this is to create a differentiated brand identity as your brand grows and transforms. You could be entering a new market or trying to really differentiate yourself from your competitors. For example, if you […]
Defining Your Brand Strategy
Last week, we talked about identifying your brand. Now, it is time to develop a strategy around that brand that is going to help you grow. This strategy will help you position yourself in front of your ideal customer and stand out among your competition. Consistent, value-driven efforts will go a long way. Let’s look […]
What is your brand?
We often hear people talking about brands, but sometimes it is hard to tell what that really means. A brand is defined as “a sum of how a business or product is perceived by those who experience it.” This perception can come from customers, competitors, employees, and so on. Brands are more about feelings than […]
Your Feed Needs Help: The Basics of Content Creation
In today’s day and age, content creation is vital for growing your business. It has become apparent that not just any content is going to help you do that, though. With the algorithms for social channels constantly changing and search engine optimization being difficult to master, how do you know what you need to post? […]
ANNOUNCEMENT: We’re Doing Another Marketing Conference!
As digital marketing is constantly changing, we know that it is so important to stay on top of current trends. That’s why we have decided to attend our 3rd marketing conference this year! Our entire creative team will be attending DigiMarCon this year from June 29-30. This conference is the largest digital marketing conference in […]
Give Your Old Content a Refresh
We all know that creating content can be exhausting; sometimes, it drains you of all your ideas. The craziest part of it all is that most people do not know how to refresh or repurpose old content. It’s okay – we are going to walk you through it. Refreshing old content can help you when […]
How Often Should I Post on Instagram?
With the Instagram algorithm constantly changing, it can be challenging to keep up with all the new rules. As a social media manager, it is essential to know how to analyze your posts to determine how to stay relevant while reaching your goals; this requires more than just finding and resonating with your audience. You […]
Your 6 Step Guide to Creating Content
Social media marketing is so essential; the need for it is growing everyday. With the ever-changing algorithms, figuring out what to create and how to stay relevant is harder than it has been in the past. There is no need to panic – we’ve got you covered with this 6 step guide. Set your goals. […]
UGC vs. IGC: What is Best for Your Brand?
Influencers are everywhere. Brands are utilizing 3rd-party content everyday. We are sure you have seen it – UGC or IGC. What does this mean? UGC is user generated content. IGC is influencer generated content; it sounds the same but it is so different. UGC does not have any specific audience and has no guidance from […]
