Everyone wants to rank higher on Google, but how do you do it? One way is through search engine optimization, which we have discussed extensively. That is not always enough, though. So what do you do? Luckily, there are several things you can still do!
The first thing to do is to ensure your technical SEO is optimized; this means your load speed is optimal. You can look at this through Google’s page speed platform. This will tell you what is slowing down your website so you can make improvements. You also want to make sure that your site does not have any duplicate pages or content. Truthfully, you will be penalized in the future even more than you will be helped in the present.
The next step is to do your keyword research! What is the competition for keywords, or how many other people are using the keywords. This is your competition; you also have to be sure that your target audience is searching for the keywords or phrases. Is it relevant to your business? How can you make the keywords and phrases more niche? There are several platforms you can use to help with your keyword research, but you can also just search your keywords and phrases yourself to see what comes up. This will allow you to see what your competition is doing and how they are already ranking. Once you have a solid list of keywords, start implementing them into your site and social media content. Every piece of content should have a relevant keyword that will solve the users problem. Additionally, be sure to break up your page with headings and subheadings, images, diagrams, et cetera, utilizing keywords in each section (through text or alt text).
Build links with other websites! Having other websites link back to your website makes your overall website and specific pages increase in rank. You can get backlinks to your website through bloggers, offer guest posts, create a scholarship of some sort to promote on other sites, and so on. However, backlinks have been abused in the past so don’t waste your time with irrelevant sites and poor content.
The possibilities to improve your rank on Google are endless; with so much information out there, it can be really difficult to know where to start. We would love to help you! Contact us via our form or phone to schedule your consultation!
