These days, everything is digital. It is rare to find someone who does not actively engage in some form of social media, so your customers are out there. You may already know this, but are not sure how to utilize the social media platforms to reach said customers. We’re here to help.
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Know your audience. You can post on social media all day, but if you do not know who your audience is, it is a waste of time. Before you start randomly throwing posts on Instagram, find out if your audience is even on Instagram or if they prefer channels like YouTube and Twitter. It is also incredibly vital to know what their interests are along with demographics like age, location, gender, and so on. Try building a brand persona. This will help you nail down who you are trying to market to and give you a clearer understanding of what they are looking for from brands.
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Analyze your competitor’s social media channels. If you know your customers are on social media, so do your competitors. Use what they are posting and analyze their engagement to know if they are making the right strides or if you should go in a different direction.
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Humanize your brand. People like interacting with other people; when your business feels too stand-offish and not engaging, you will likely not grow very much from your efforts. Being personable and authentic with your customers helps build trust, which is a key factor in brand loyalty. A great way to do this is by showing office relationships, expressing real emotions, or utilizing your mistakes for content and growth opportunities.
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Create a community. Just like people want to see humanized brand content, they also want a sense of community as well. Utilize your brand to build a community in your market. Use these platforms to share your purpose and how you are putting the interests of your customers first. This will help you grow brand awareness and loyalty. People want to be a part of something – part of your community.
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Reinforce what your brand stands for. Every business has an online and offline presence; it is important that these align. Social media can help you do this by showing what you stand for, through community activities, acting on your brand purpose, sharing testimonials, and so on.
Reaching your audience through social media is critical; by doing all of the above things, you are building brand awareness and loyalty, increasing market reach, and keeping an eye on your competitors. There are obviously other benefits to social media, but we feel these are some main highlights. If you are just getting started or not sure what to do, give us a call today or fill out the form on our website! Here at Mad Marketing, we have a team of professionals ready to help you grow your business!
